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	<title>Spotty Dog Copywriting &#124; Cambridge &#187; tone</title>
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		<title>3: Finding your voice</title>
		<link>http://www.spottydogcopywriting.co.uk/write-your-own-copy-tone/</link>
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		<pubDate>Tue, 15 Sep 2009 13:52:10 +0000</pubDate>
		<dc:creator>Hellen</dc:creator>
				<category><![CDATA[Write your own copy]]></category>
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		<category><![CDATA[tone]]></category>
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		<description><![CDATA[Now you know who you&#8217;re targeting, all you have to do is talk to them! (Not sure who you’re targeting? Go back and read Part 2: Target audience) You can set the register – informally known as ‘tone of voice’ – by imagining the conversation in your head. If you&#8217;re aiming your copy at people [...]]]></description>
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		<title>Writing for SEO</title>
		<link>http://www.spottydogcopywriting.co.uk/a-copywriters-carp/</link>
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		<pubDate>Fri, 03 Jul 2009 14:17:26 +0000</pubDate>
		<dc:creator>Hellen</dc:creator>
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		<category><![CDATA[copywriting]]></category>
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		<description><![CDATA[I’m often asked whether I can write for SEO. SEO, or Search Engine Optimisation to give it its full title, is the latest trend. Everyone will tell you that you won’t get your site found without it, and people spend hundreds — if not thousands — of pounds to ensure that they come within the [...]]]></description>
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