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	<title>Spotty Dog Copywriting &#124; Cambridge &#187; proofreading</title>
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		<title>4: Typical mistakes</title>
		<link>http://www.spottydogcopywriting.co.uk/write-your-own-copy-typical-mistakes/</link>
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		<pubDate>Mon, 14 Sep 2009 16:18:08 +0000</pubDate>
		<dc:creator>Hellen</dc:creator>
				<category><![CDATA[Write your own copy]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[proofreading]]></category>
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		<description><![CDATA[OK, so by now you’ve decided on the objectives of your piece, you’ve considered tone of voice and you’ve identified your target market. Now all you need to do is avoid the most common pitfall of all: grammatical mistakes. As a professional writer, I must admit that I’m more pernickety than the general population, but [...]]]></description>
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		<title>6: Publishing your work</title>
		<link>http://www.spottydogcopywriting.co.uk/write-your-own-copy-6-publishing-your-work/</link>
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		<pubDate>Sat, 12 Sep 2009 10:04:53 +0000</pubDate>
		<dc:creator>Hellen</dc:creator>
				<category><![CDATA[Write your own copy]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[proofreading]]></category>
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		<description><![CDATA[So you’ve written your sparkling copy, you’ve used the tone of voice appropriate to your target audience and you’ve proofread it thoroughly. Super! You’re ready to go to print! If you’ve been working on web copy, all you’ll have to do is send the text to your web designer, or put it into your content [...]]]></description>
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