4: Typical mistakes

OK, so by now you’ve decided on the objectives of your piece, you’ve considered tone of voice and you’ve identified your target market. Now all you need to do is avoid the most common pitfall of all: grammatical mistakes.

Read full article »

6: Publishing your work

So you’ve written your sparkling copy, you’ve used the tone of voice appropriate to your target audience and you’ve proofread it thoroughly. Super! You’re ready to go to print!

Read full article »