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	<title>Spotty Dog Copywriting &#124; Cambridge &#187; portfolio</title>
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		<title>Cambridge University Press</title>
		<link>http://www.spottydogcopywriting.co.uk/cup/</link>
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		<pubDate>Tue, 25 Aug 2009 11:53:00 +0000</pubDate>
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		<description><![CDATA[This sassy flyer is a promo piece for a primary English language teaching (ELT) course. I worked with the in-house design team to create the overall look and feel, as well as the promotional text. Download Kid&#8217;s Box flyer]]></description>
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		<title>Madingley Hall</title>
		<link>http://www.spottydogcopywriting.co.uk/madingley-hall/</link>
		<comments>http://www.spottydogcopywriting.co.uk/madingley-hall/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 16:58:06 +0000</pubDate>
		<dc:creator>Hellen</dc:creator>
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		<description><![CDATA[Madingley Hall was originally featured as part of the Institute of Continuing Education&#8217;s website. I extracted and streamlined key information, created a customer-friendly tone and applied it consistently throughout the new site. Design by Chameleon Studios. Visit Madingley Hall website]]></description>
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		<title>English Profile</title>
		<link>http://www.spottydogcopywriting.co.uk/english-profile/</link>
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		<pubDate>Sat, 22 Aug 2009 23:00:00 +0000</pubDate>
		<dc:creator>Hellen</dc:creator>
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		<description><![CDATA[The people who work on English Profile are very intelligent indeed&#8230; but that meant that the text was, at times, impenetrable to the target audience. It was my job to &#8216;translate&#8217; the text into clean, easy-to-read copy. Visit English Profile website]]></description>
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		<title>Doxbond</title>
		<link>http://www.spottydogcopywriting.co.uk/portfolio/</link>
		<comments>http://www.spottydogcopywriting.co.uk/portfolio/#comments</comments>
		<pubDate>Sun, 02 Aug 2009 10:21:31 +0000</pubDate>
		<dc:creator>Hellen</dc:creator>
				<category><![CDATA[portfolio]]></category>

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		<description><![CDATA[This started life as a promotional letter, but then I pared the text right back to create a high-impact marketing message for the postcard. Design by Twin Dots. Download Doxbond postcard]]></description>
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		<title>Travolaa</title>
		<link>http://www.spottydogcopywriting.co.uk/travolaa/</link>
		<comments>http://www.spottydogcopywriting.co.uk/travolaa/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 13:44:43 +0000</pubDate>
		<dc:creator>Hellen</dc:creator>
				<category><![CDATA[portfolio]]></category>

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		<description><![CDATA[I created the textual identity for this fun and feisty brand. This is a postcard designed to introduce Travolaa.com and explain what it&#8217;s all about. Download Travolaa postcard]]></description>
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		<title>Baby Monitors Direct</title>
		<link>http://www.spottydogcopywriting.co.uk/baby-monitors-direct/</link>
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		<pubDate>Wed, 29 Jul 2009 13:33:29 +0000</pubDate>
		<dc:creator>Hellen</dc:creator>
				<category><![CDATA[portfolio]]></category>

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		<description><![CDATA[A straightforward e-newsletter, written for Newsletter Genie Download Baby Monitors Direct e-newsletter]]></description>
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