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	<title>Spotty Dog Copywriting &#124; Cambridge &#187; marketing</title>
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	<link>http://www.spottydogcopywriting.co.uk</link>
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		<title>1: Defining objectives</title>
		<link>http://www.spottydogcopywriting.co.uk/write-your-own-copy-objectives/</link>
		<comments>http://www.spottydogcopywriting.co.uk/write-your-own-copy-objectives/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 15:29:45 +0000</pubDate>
		<dc:creator>Hellen</dc:creator>
				<category><![CDATA[Write your own copy]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[write your own]]></category>

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		<description><![CDATA[OK, so you&#8217;ve decided to have a go at writing your own copy. Good for you! But before you put pen to paper, you need to do a bit of thinking: what are you hoping to achieve? Hoping to generate new custom? If so, you’ll need to explain a bit about your company: what you [...]]]></description>
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		<title>2: Target audience</title>
		<link>http://www.spottydogcopywriting.co.uk/write-your-own-copy-target-audience/</link>
		<comments>http://www.spottydogcopywriting.co.uk/write-your-own-copy-target-audience/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 15:37:04 +0000</pubDate>
		<dc:creator>Hellen</dc:creator>
				<category><![CDATA[Write your own copy]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[write your own]]></category>

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		<description><![CDATA[OK, so now that you know what you’re trying to achieve, you need to be sure who you’re speaking to. (Forgotten what you’re trying to achieve? Go back and read Part 1: Objectives again!) Now, if you just charge in, you might think that you want to tell EVERYONE about your great new product or [...]]]></description>
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		<title>GLOSSARY</title>
		<link>http://www.spottydogcopywriting.co.uk/glossary/</link>
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		<pubDate>Sat, 06 Jun 2009 22:52:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Glossary]]></category>
		<category><![CDATA[Quick Guides]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[web]]></category>

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		<description><![CDATA[A list of terms associated with copywriting and graphic or web design. Download Glossary PDF Alt tags Alternate text associated with a web page image or graphic that is displayed when the Internet user hovers the mouse over the graphic. Alt tags should convey what the graphic is for or about and contain good relevant [...]]]></description>
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