1: Defining objectives

OK, so you’ve decided to have a go at writing your own copy. Good for you!
But before you put pen to paper, you need to do a bit of thinking: what are you hoping to achieve?

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2: Target audience

OK, so now that you know what you’re trying to achieve, you need to be sure who you’re speaking to. (Forgotten what you’re trying to achieve? Go back and read Part 1: Objectives again!)

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