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	<title>Spotty Dog Copywriting &#124; Cambridge &#187; briefing</title>
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		<title>How to&#8230; brief a copywriter</title>
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		<pubDate>Fri, 03 Jul 2009 12:42:40 +0000</pubDate>
		<dc:creator>Hellen</dc:creator>
				<category><![CDATA[Quick Guides]]></category>
		<category><![CDATA[briefing]]></category>
		<category><![CDATA[copywriting]]></category>

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		<description><![CDATA[If you’ve never briefed a copywriter before, don’t panic! It’s nothing to worry about: your brief is just the instructions and information your copywriter needs to understand who they are speaking to and what needs to be achieved. Your copywriter may have little or no experience of your industry… but this can be an advantage! [...]]]></description>
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