Portfolio
Cambridge University Centre
The University Centre decided to overhaul the look and feel of its website, and opted for fresh new images, alongside simple, direct copy.
Design by Wayfinding Consultants Ltd.
Visit the University Centre website
Cambridge University Press
This sassy flyer is a promo piece for a primary English language teaching (ELT) course. I worked with the in-house design team to create the overall look and feel, as well as the promotional text.
Download Kid’s Box flyer
Arthur J. Gallagher International
This insurance giant decided to radically revamp its website, going multi-media and unveiling a dramatic new take on the brand, whilst maintaining a sober textual identity.
Madingley Hall
Madingley Hall was originally featured as part of the Institute of Continuing Education’s website. I extracted and streamlined key information, created a customer-friendly tone and applied it consistently throughout the new site.
Design by Chameleon Studios.
Visit Madingley Hall website
“It was good working with you. We are delighted with the finished product.”
Benjamin Durston Thorndyke, Madingley Hall
Exact Sourcing
This fresh-looking website needed some clean and straightforward text to reflect the warm, yet no-nonsense, approach of the agency itself.
Design by Twin Dots.
Visit the Exact Sourcing website
Doxbond
A regular e-newsletter for a customer with a sense of humour. Newsletter by Newsletter Genie.
Download Doxbond newsletter
“Hellen has a flair for witty, concise writing… She delivers her work promptly — sometimes at very short notice.”
Dave Allan, Doxbond
English Profile
The people who work on English Profile are very intelligent indeed… but that meant that the text was, at times, impenetrable to the target audience. It was my job to ‘translate’ the text into clean, easy-to-read copy.
Visit English Profile website
Travolaa
I created the textual identity for this fun and feisty brand. This is a postcard designed to introduce Travolaa.com and explain what it’s all about.
Download Travolaa postcard
“I love it! I must say I am impressed. Well done!”
Amanda Brown, Travolaa
Baby Monitors Direct
A straightforward e-newsletter, written for Newsletter Genie
Download Baby Monitors Direct e-newsletter









