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	<title>Spotty Dog Copywriting &#124; Cambridge</title>
	<link>http://www.spottydogcopywriting.co.uk</link>
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		<title>Cambridge University Centre</title>
		<description><![CDATA[The University Centre decided to overhaul the look and feel of its website, and opted for fresh new images, alongside simple, direct copy. Design by Wayfinding Consultants Ltd. Visit the University Centre website]]></description>
		<link>http://www.spottydogcopywriting.co.uk/cambridge-university-centre/</link>
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		<title>How to write successful e-newsletters</title>
		<description><![CDATA[Keeping in touch with existing and potential clients via email can be a great way to build brand recognition and brand loyalty, potentially creating a lasting relationship… but if you’re not careful, it can also be a short cut to alienating your audience. Here’s how to avoid the pitfalls and make it work for you… [...]]]></description>
		<link>http://www.spottydogcopywriting.co.uk/how-to-write-successful-e-newsletters/</link>
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		<title>How to&#8230; DIY your SEO</title>
		<description><![CDATA[Search Engine Optimisation (SEO) is the art of making your website visible to search engines. You may have a perfectly good website, but if no-one knows it’s there, it’s unlikely to generate much business. That’s why you need to optimise your site to ensure that search engines can ‘read’ the content and list your site [...]]]></description>
		<link>http://www.spottydogcopywriting.co.uk/how-to-diy-your-seo/</link>
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		<title>How to&#8230;write a press release that really works</title>
		<description><![CDATA[Generating good PR is a great way of getting free publicity. It’s a useful way of creating a good buzz around your reputation – and since you’re not paying the newspaper, radio or TV channel for the exposure, you also gain credibility from a third-party endorsement. Of course, if you ply people with caviar, champagne [...]]]></description>
		<link>http://www.spottydogcopywriting.co.uk/how-to-write-a-press-release-that-really-works/</link>
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		<title>Cambridge University Press</title>
		<description><![CDATA[This sassy flyer is a promo piece for a primary English language teaching (ELT) course. I worked with the in-house design team to create the overall look and feel, as well as the promotional text. Download Kid&#8217;s Box flyer]]></description>
		<link>http://www.spottydogcopywriting.co.uk/cup/</link>
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		<title>Arthur J. Gallagher International</title>
		<description><![CDATA[This insurance giant decided to radically revamp its website, going multi-media and unveiling a dramatic new take on the brand, whilst maintaining a sober textual identity. Visit the Arthur J. Gallagher International website]]></description>
		<link>http://www.spottydogcopywriting.co.uk/arthur-j-gallagher-international/</link>
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		<title>Madingley Hall</title>
		<description><![CDATA[Madingley Hall was originally featured as part of the Institute of Continuing Education&#8217;s website. I extracted and streamlined key information, created a customer-friendly tone and applied it consistently throughout the new site. Design by Chameleon Studios. Visit Madingley Hall website &#8220;It was good working with you. We are delighted with the finished product.&#8221; Benjamin Durston Thorndyke, [...]]]></description>
		<link>http://www.spottydogcopywriting.co.uk/madingley-hall/</link>
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		<title>Exact Sourcing</title>
		<description><![CDATA[This fresh-looking website needed some clean and straightforward text to reflect the warm, yet no-nonsense, approach of the agency itself. Design by Twin Dots. Visit the Exact Sourcing website]]></description>
		<link>http://www.spottydogcopywriting.co.uk/exact-sourcing/</link>
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		<title>1: Defining objectives</title>
		<description><![CDATA[OK, so you&#8217;ve decided to have a go at writing your own copy. Good for you! But before you put pen to paper, you need to do a bit of thinking: what are you hoping to achieve? Hoping to generate new custom? If so, you’ll need to explain a bit about your company: what you [...]]]></description>
		<link>http://www.spottydogcopywriting.co.uk/write-your-own-copy-objectives/</link>
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		<title>2: Target audience</title>
		<description><![CDATA[OK, so now that you know what you’re trying to achieve, you need to be sure who you’re speaking to. (Forgotten what you’re trying to achieve? Go back and read Part 1: Objectives again!) Now, if you just charge in, you might think that you want to tell EVERYONE about your great new product or [...]]]></description>
		<link>http://www.spottydogcopywriting.co.uk/write-your-own-copy-target-audience/</link>
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