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	<title>Spotty Dog Copywriting &#124; Cambridge</title>
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		<title>How to… write a great blog</title>
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		<pubDate>Fri, 20 Apr 2012 08:38:46 +0000</pubDate>
		<dc:creator>Hellen</dc:creator>
				<category><![CDATA[Quick Guides]]></category>
		<category><![CDATA[Write your own copy]]></category>

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		<description><![CDATA[Blogs are a great way of setting yourself up as a source of reliable information, and an expert in your field. But, before you begin, it’s important to work out what you’re trying to say about yourself, and what image you’re trying to project. Define your goals Want to be seen as an expert on [...]]]></description>
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		<title>How to&#8230; avoid death by Powerpoint</title>
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		<pubDate>Thu, 22 Mar 2012 09:29:26 +0000</pubDate>
		<dc:creator>Hellen</dc:creator>
				<category><![CDATA[Quick Guides]]></category>

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		<description><![CDATA[PowerPoint is a tool that’s often misunderstood. Whilst it can add interest to your talk by introducing a visual dimension, it can easily be abused. Here’s how you can make the best of it&#8230; We’ve all been there: sitting in a conference or seminar, half-listening to a lengthy presentation, doodling idly and wondering how many [...]]]></description>
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		<title>How to&#8230; take a good promotional headshot</title>
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		<pubDate>Thu, 22 Mar 2012 08:55:08 +0000</pubDate>
		<dc:creator>Hellen</dc:creator>
				<category><![CDATA[Quick Guides]]></category>

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		<description><![CDATA[In business, you’ll often be asked for a photo of yourself to accompany a promotional article. But if you don’t have a professional portrait, what should you do? Of course, if time and budget permit, the answer is to book yourself an appointment with a photographer immediately! You’ll get the best, and most flattering, shots [...]]]></description>
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		<title>Cambridge University Centre</title>
		<link>http://www.spottydogcopywriting.co.uk/cambridge-university-centre/</link>
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		<pubDate>Tue, 05 Jul 2011 15:18:26 +0000</pubDate>
		<dc:creator>Hellen</dc:creator>
				<category><![CDATA[portfolio]]></category>

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		<description><![CDATA[The University Centre decided to overhaul the look and feel of its website, and opted for fresh new images, alongside simple, direct copy. Design by Wayfinding Consultants Ltd. Visit the University Centre website]]></description>
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		<title>How to&#8230; write successful e-newsletters</title>
		<link>http://www.spottydogcopywriting.co.uk/how-to-write-successful-e-newsletters/</link>
		<comments>http://www.spottydogcopywriting.co.uk/how-to-write-successful-e-newsletters/#comments</comments>
		<pubDate>Wed, 22 Jun 2011 12:01:31 +0000</pubDate>
		<dc:creator>Hellen</dc:creator>
				<category><![CDATA[Quick Guides]]></category>
		<category><![CDATA[Write your own copy]]></category>

		<guid isPermaLink="false">http://www.spottydogcopywriting.co.uk/?p=798</guid>
		<description><![CDATA[Keeping in touch with existing and potential clients via email can be a great way to build brand recognition and brand loyalty, potentially creating a lasting relationship… but if you’re not careful, it can also be a short cut to alienating your audience. Here’s how to avoid the pitfalls and make it work for you… [...]]]></description>
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		<title>How to&#8230; DIY your SEO</title>
		<link>http://www.spottydogcopywriting.co.uk/how-to-diy-your-seo/</link>
		<comments>http://www.spottydogcopywriting.co.uk/how-to-diy-your-seo/#comments</comments>
		<pubDate>Mon, 08 Nov 2010 11:50:13 +0000</pubDate>
		<dc:creator>Hellen</dc:creator>
				<category><![CDATA[Quick Guides]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.spottydogcopywriting.co.uk/?p=782</guid>
		<description><![CDATA[Search Engine Optimisation (SEO) is the art of making your website visible to search engines. You may have a perfectly good website, but if no-one knows it’s there, it’s unlikely to generate much business. That’s why you need to optimise your site to ensure that search engines can ‘read’ the content and list your site [...]]]></description>
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		<title>How to… write a press release that really works</title>
		<link>http://www.spottydogcopywriting.co.uk/how-to-write-a-press-release-that-really-works/</link>
		<comments>http://www.spottydogcopywriting.co.uk/how-to-write-a-press-release-that-really-works/#comments</comments>
		<pubDate>Fri, 01 Oct 2010 09:24:58 +0000</pubDate>
		<dc:creator>Hellen</dc:creator>
				<category><![CDATA[Quick Guides]]></category>
		<category><![CDATA[Write your own copy]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[write your own]]></category>

		<guid isPermaLink="false">http://www.spottydogcopywriting.co.uk/?p=765</guid>
		<description><![CDATA[Generating good PR is a great way of getting free publicity. It’s a useful way of creating a good buzz around your reputation – and since you’re not paying the newspaper, radio or TV channel for the exposure, you also gain credibility from a third-party endorsement. Of course, if you ply people with caviar, champagne [...]]]></description>
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		<title>Cambridge University Press</title>
		<link>http://www.spottydogcopywriting.co.uk/cup/</link>
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		<pubDate>Mon, 26 Oct 2009 11:53:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[portfolio]]></category>

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		<description><![CDATA[This sassy flyer is a promo piece for a primary English language teaching (ELT) course. I worked with the in-house design team to create the overall look and feel, as well as the promotional text. Download Kid&#8217;s Box flyer]]></description>
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		<title>Arthur J. Gallagher International</title>
		<link>http://www.spottydogcopywriting.co.uk/arthur-j-gallagher-international/</link>
		<comments>http://www.spottydogcopywriting.co.uk/arthur-j-gallagher-international/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 16:01:44 +0000</pubDate>
		<dc:creator>Hellen</dc:creator>
				<category><![CDATA[portfolio]]></category>

		<guid isPermaLink="false">http://www.spottydogcopywriting.co.uk/?p=829</guid>
		<description><![CDATA[This insurance giant decided to radically revamp its website, going multi-media and unveiling a dramatic new take on the brand, whilst maintaining a sober textual identity. Visit the Arthur J. Gallagher International website]]></description>
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		<title>Madingley Hall</title>
		<link>http://www.spottydogcopywriting.co.uk/madingley-hall/</link>
		<comments>http://www.spottydogcopywriting.co.uk/madingley-hall/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 16:58:06 +0000</pubDate>
		<dc:creator>Hellen</dc:creator>
				<category><![CDATA[portfolio]]></category>

		<guid isPermaLink="false">http://www.spottydogcopywriting.co.uk/?p=717</guid>
		<description><![CDATA[Madingley Hall was originally featured as part of the Institute of Continuing Education&#8217;s website. I extracted and streamlined key information, created a customer-friendly tone and applied it consistently throughout the new site. Design by Chameleon Studios. Visit Madingley Hall website &#8220;It was good working with you. We are delighted with the finished product.&#8221; Benjamin Durston Thorndyke, [...]]]></description>
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