How to… DIY your SEO

Search Engine Optimisation (SEO) is the art of making your website visible to search engines. You may have a perfectly good website, but if no-one knows it’s there, it’s unlikely to generate much business. That’s why you need to optimise your site to ensure that search engines can ‘read’ the content and list your site when web users make a relevant search.

It can be an intricate and complicated process, but getting the basics right is relatively straightforward. So, where do you start? Some companies spend thousands of pounds to optimise their website, but even if your budget is considerably smaller, there’s still plenty you can do…

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Writing for SEO

I’m often asked whether I can write for SEO. SEO, or Search Engine Optimisation to give it its full title, is the latest trend. Everyone will tell you that you won’t get your site found without it, and people spend hundreds — if not thousands — of pounds to ensure that they come within the first page of a search engine’s results.

But while it’s true that your website should be structured in a way that makes it easy for both spiders and humans to gather information — pages properly labelled, title tags and alt tags in place — I’m going to stick my neck out and say that copywriting for SEO is a bit of a fuss over nothing.

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