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	<title>Spotty Dog Copywriting &#124; Cambridge &#187; Quick Guide</title>
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		<title>How to&#8230; choose a copywriter</title>
		<link>http://www.spottydogcopywriting.co.uk/how-to-choose-a-copywriter/</link>
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		<pubDate>Sat, 04 Jul 2009 12:37:42 +0000</pubDate>
		<dc:creator>Hellen</dc:creator>
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		<description><![CDATA[Choosing a copywriter is a delicate business. You’re trusting this person to represent you – to translate your initial ideas into sparkling prose, with more than a pinch of marketing savvy. So, how do you know if a copywriter is the one for you? Well, initially, you probably don&#8217;t. But you can look about for [...]]]></description>
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		<title>How to&#8230; brief a copywriter</title>
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		<pubDate>Fri, 03 Jul 2009 12:42:40 +0000</pubDate>
		<dc:creator>Hellen</dc:creator>
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		<description><![CDATA[If you’ve never briefed a copywriter before, don’t panic! It’s nothing to worry about: your brief is just the instructions and information your copywriter needs to understand who they are speaking to and what needs to be achieved. Your copywriter may have little or no experience of your industry… but this can be an advantage! [...]]]></description>
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		<title>GLOSSARY</title>
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		<pubDate>Sat, 06 Jun 2009 22:52:25 +0000</pubDate>
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		<category><![CDATA[SEO]]></category>
		<category><![CDATA[web]]></category>

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		<description><![CDATA[A list of terms associated with copywriting and graphic or web design. Download Glossary PDF Alt tags Alternate text associated with a web page image or graphic that is displayed when the Internet user hovers the mouse over the graphic. Alt tags should convey what the graphic is for or about and contain good relevant [...]]]></description>
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