<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Spotty Dog Copywriting &#124; Cambridge &#187; Quick Guides</title>
	<atom:link href="http://www.spottydogcopywriting.co.uk/category/copywriting-quickguide/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.spottydogcopywriting.co.uk</link>
	<description></description>
	<lastBuildDate>Wed, 18 Jan 2012 12:31:27 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.1</generator>
		<item>
		<title>How to write successful e-newsletters</title>
		<link>http://www.spottydogcopywriting.co.uk/how-to-write-successful-e-newsletters/</link>
		<comments>http://www.spottydogcopywriting.co.uk/how-to-write-successful-e-newsletters/#comments</comments>
		<pubDate>Wed, 22 Jun 2011 12:01:31 +0000</pubDate>
		<dc:creator>Hellen</dc:creator>
				<category><![CDATA[Quick Guides]]></category>
		<category><![CDATA[Write your own copy]]></category>

		<guid isPermaLink="false">http://www.spottydogcopywriting.co.uk/?p=798</guid>
		<description><![CDATA[Keeping in touch with existing and potential clients via email can be a great way to build brand recognition and brand loyalty, potentially creating a lasting relationship… but if you’re not careful, it can also be a short cut to alienating your audience. Here’s how to avoid the pitfalls and make it work for you… [...]]]></description>
		<wfw:commentRss>http://www.spottydogcopywriting.co.uk/how-to-write-successful-e-newsletters/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to&#8230; DIY your SEO</title>
		<link>http://www.spottydogcopywriting.co.uk/how-to-diy-your-seo/</link>
		<comments>http://www.spottydogcopywriting.co.uk/how-to-diy-your-seo/#comments</comments>
		<pubDate>Mon, 08 Nov 2010 11:50:13 +0000</pubDate>
		<dc:creator>Hellen</dc:creator>
				<category><![CDATA[Quick Guides]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.spottydogcopywriting.co.uk/?p=782</guid>
		<description><![CDATA[Search Engine Optimisation (SEO) is the art of making your website visible to search engines. You may have a perfectly good website, but if no-one knows it’s there, it’s unlikely to generate much business. That’s why you need to optimise your site to ensure that search engines can ‘read’ the content and list your site [...]]]></description>
		<wfw:commentRss>http://www.spottydogcopywriting.co.uk/how-to-diy-your-seo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to&#8230;write a press release that really works</title>
		<link>http://www.spottydogcopywriting.co.uk/how-to-write-a-press-release-that-really-works/</link>
		<comments>http://www.spottydogcopywriting.co.uk/how-to-write-a-press-release-that-really-works/#comments</comments>
		<pubDate>Fri, 01 Oct 2010 09:24:58 +0000</pubDate>
		<dc:creator>Hellen</dc:creator>
				<category><![CDATA[Quick Guides]]></category>
		<category><![CDATA[Write your own copy]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[write your own]]></category>

		<guid isPermaLink="false">http://www.spottydogcopywriting.co.uk/?p=765</guid>
		<description><![CDATA[Generating good PR is a great way of getting free publicity. It’s a useful way of creating a good buzz around your reputation – and since you’re not paying the newspaper, radio or TV channel for the exposure, you also gain credibility from a third-party endorsement. Of course, if you ply people with caviar, champagne [...]]]></description>
		<wfw:commentRss>http://www.spottydogcopywriting.co.uk/how-to-write-a-press-release-that-really-works/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to&#8230; choose a copywriter</title>
		<link>http://www.spottydogcopywriting.co.uk/how-to-choose-a-copywriter/</link>
		<comments>http://www.spottydogcopywriting.co.uk/how-to-choose-a-copywriter/#comments</comments>
		<pubDate>Sat, 04 Jul 2009 12:37:42 +0000</pubDate>
		<dc:creator>Hellen</dc:creator>
				<category><![CDATA[Quick Guides]]></category>
		<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://spottydogcopywriting.co.uk/dev/?p=94</guid>
		<description><![CDATA[Choosing a copywriter is a delicate business. You’re trusting this person to represent you – to translate your initial ideas into sparkling prose, with more than a pinch of marketing savvy. So, how do you know if a copywriter is the one for you? Well, initially, you probably don&#8217;t. But you can look about for [...]]]></description>
		<wfw:commentRss>http://www.spottydogcopywriting.co.uk/how-to-choose-a-copywriter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to&#8230; brief a copywriter</title>
		<link>http://www.spottydogcopywriting.co.uk/how-to-brief-a-copywriter/</link>
		<comments>http://www.spottydogcopywriting.co.uk/how-to-brief-a-copywriter/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 12:42:40 +0000</pubDate>
		<dc:creator>Hellen</dc:creator>
				<category><![CDATA[Quick Guides]]></category>
		<category><![CDATA[briefing]]></category>
		<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://spottydogcopywriting.co.uk/dev/?p=97</guid>
		<description><![CDATA[If you’ve never briefed a copywriter before, don’t panic! It’s nothing to worry about: your brief is just the instructions and information your copywriter needs to understand who they are speaking to and what needs to be achieved. Your copywriter may have little or no experience of your industry… but this can be an advantage! [...]]]></description>
		<wfw:commentRss>http://www.spottydogcopywriting.co.uk/how-to-brief-a-copywriter/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>GLOSSARY</title>
		<link>http://www.spottydogcopywriting.co.uk/glossary/</link>
		<comments>http://www.spottydogcopywriting.co.uk/glossary/#comments</comments>
		<pubDate>Sat, 06 Jun 2009 22:52:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Glossary]]></category>
		<category><![CDATA[Quick Guides]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://spottydogcopywriting.co.uk/dev/?p=1</guid>
		<description><![CDATA[A list of terms associated with copywriting and graphic or web design. Download Glossary PDF Alt tags Alternate text associated with a web page image or graphic that is displayed when the Internet user hovers the mouse over the graphic. Alt tags should convey what the graphic is for or about and contain good relevant [...]]]></description>
		<wfw:commentRss>http://www.spottydogcopywriting.co.uk/glossary/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

