How to write successful e-newsletters

Keeping in touch with existing and potential clients via email can be a great way to build brand recognition and brand loyalty, potentially creating a lasting relationship… but if you’re not careful, it can also be a short cut to alienating your audience.

Here’s how to avoid the pitfalls and make it work for you…

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How to… DIY your SEO

Search Engine Optimisation (SEO) is the art of making your website visible to search engines. You may have a perfectly good website, but if no-one knows it’s there, it’s unlikely to generate much business. That’s why you need to optimise your site to ensure that search engines can ‘read’ the content and list your site when web users make a relevant search.

It can be an intricate and complicated process, but getting the basics right is relatively straightforward. So, where do you start? Some companies spend thousands of pounds to optimise their website, but even if your budget is considerably smaller, there’s still plenty you can do…

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How to…write a press release that really works

Generating good PR is a great way of getting free publicity. It’s a useful way of creating a good buzz around your reputation – and since you’re not paying the newspaper, radio or TV channel for the exposure, you also gain credibility from a third-party endorsement.

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How to… choose a copywriter

Choosing a copywriter is a delicate business. You’re trusting this person to represent you – to translate your initial ideas into sparkling prose, with more than a pinch of marketing savvy.

So, how do you know if a copywriter is the one for you? Well, initially, you probably don’t. But you can look about for some clues…

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How to… brief a copywriter

If you’ve never briefed a copywriter before, don’t panic! It’s nothing to worry about: your brief is just the instructions and information your copywriter needs to understand who they are speaking to and what needs to be achieved.

Your copywriter may have little or no experience of your industry… but this can be an advantage! It means that your copy will be jargon-free and accessible to anyone – particularly new clients, who may not be familiar with your industry’s lingo.

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GLOSSARY

A list of terms associated with copywriting and graphic or web design.

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