How to… choose a copywriter

Choosing a copywriter is a delicate business. You’re trusting this person to represent you – to translate your initial ideas into sparkling prose, with more than a pinch of marketing savvy.

So, how do you know if a copywriter is the one for you? Well, initially, you probably don’t. But you can look about for some clues…

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How to… brief a copywriter

If you’ve never briefed a copywriter before, don’t panic! It’s nothing to worry about: your brief is just the instructions and information your copywriter needs to understand who they are speaking to and what needs to be achieved.

Your copywriter may have little or no experience of your industry… but this can be an advantage! It means that your copy will be jargon-free and accessible to anyone – particularly new clients, who may not be familiar with your industry’s lingo.

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