How to… DIY your SEO

Search Engine Optimisation (SEO) is the art of making your website visible to search engines. You may have a perfectly good website, but if no-one knows it’s there, it’s unlikely to generate much business. That’s why you need to optimise your site to ensure that search engines can ‘read’ the content and list your site when web users make a relevant search.

It can be an intricate and complicated process, but getting the basics right is relatively straightforward. So, where do you start? Some companies spend thousands of pounds to optimise their website, but even if your budget is considerably smaller, there’s still plenty you can do…

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